Client Needs & Business Goals
Mclaud law agency wanted to have a conversion focused custom landing page design & development for their law firm. They were referred to us from another law firm TaxCure. We focused on User Experience Design, engaging landing page design and SEO-friendly fast loading landing page development for tax agency
Client
Mclaud Law, U.S.A New York Tax & IRS Consultants
- Google Loading speed index minimum 80
- Lead Generating engaging forms that users actually fill
Budget
$2500-$3000
- More credible and trustworthy above the fold
- Lead Generating engaging forms that users actually fill
Client & challenge
Mclaud Law is a New York tax and IRS consultancy in the U.S.A. They were referred to ProDesign by another law firm, TaxCure, and wanted a conversion-focused custom landing page, designed and developed to win leads from people looking for tax help.
The challenge was to build a page that feels more credible and trustworthy above the fold, matches the firm’s existing website branding and design, loads fast and carries lead-generating forms that visitors actually fill in. The firm set a target of at least 80 on Google’s loading speed score. The budget was $2,500–$3,000.
Our approach / process
Tax and IRS problems are stressful, so visitors decide quickly whether a firm feels trustworthy. We treated the page as one focused journey: build trust, answer questions, then make it easy to get in touch.
- UX first: we planned the page structure around what a worried visitor needs to see and in which order.
- Brand match: we designed the landing page to match Mclaud Law’s current website branding and design.
- Conversion-focused design: credibility above the fold and forms designed to be filled in.
- SEO-friendly, fast development: we built the page for speed, with lazy-loaded YouTube videos and responsive layouts for mobile screens.
- Video editing: we edited the testimonial videos used on the page.
Key design decisions
- Trust above the fold. The first screen is designed to look more credible and trustworthy, because that is where visitors decide whether to stay.
- Lazy-loaded testimonial videos. Video testimonials build trust, but they can slow a page. Lazy loading keeps the social proof without hurting speed.
- FAQs and tax services in accordions. Visitors can scan services and answers quickly without a long, overwhelming page.
- Click-to-call on mobile. Many people in a tax emergency would rather call, so mobile screens include click-to-call buttons.
- Short, engaging lead forms. Forms were designed as lead generators that users actually fill in.
The Details
and the people we help with Branding, websites
and landing pages and UX Design
Landing Page Design + Development + Video Editing for testimonial Videos, optimized for speed and responsive design for Mobile Screens. Click to Call buttons on mobile screens
Landing Page Design + Development + Video Editing for testimonial Videos, optimized for speed and responsive design for Mobile Screens. Click to Call buttons on mobile screens
Deliverables
- Custom landing page UX and UI design
- Landing page development, SEO-friendly and optimised for speed
- Responsive design for mobile screens, with click-to-call buttons
- Editing of the testimonial videos
- FAQ and tax services sections with accordions
- Lead generation forms
Results
The client told us ProDesign built a landing page that matched their current website branding, was conversion-optimized and “had a significant impact on our website visitors”.
- Page Speed Score: e.g. Google PageSpeed score 95+ achieved vs the 80 target
- Leads: 27% increase in form leads/calls
- Conversion Rate: conversion rate before 2% vs after 4%
Related services
Need a page that turns visitors into leads? See our landing page design services, our landing page development services for fast, SEO-friendly builds, and landing page optimisation to improve the conversion rate of pages you already have. ProDesign has designed SaaS and digital products since 2017, and our team brings 15+ years of combined experience to startups in the US, Canada and beyond.
Client Feedback
Conversion optimized Landing page designed for speed and brand image
One of the difficult task is that we need to have a business landing page that matches our current Website branding & design. ProDesign did an excellent job building a landing page design that was conversion-optimized and had a significant impact on our website visitors.
Frequently asked questions
What did ProDesign build for Mclaud Law?
A custom, conversion-focused landing page: UX and UI design, SEO-friendly development optimised for speed, responsive mobile layouts with click-to-call, edited testimonial videos, FAQ and services accordions, and lead forms.
How do you keep a landing page with videos fast?
We lazy-load embedded YouTube videos, so they only load when needed, and build the page with speed in mind. The client’s target was a Google loading speed score of at least 80.
Can a landing page match our existing website?
Yes. Matching Mclaud Law’s current website branding and design was one of the key requirements of this project.
Do you design landing pages for law and tax firms?
Yes. Besides Mclaud Law we have designed landing pages for other tax businesses. Contact us to talk about your page.