Client Needs & Business Goals
NetShore is a B2B eCommerce software firm that had offices in Asia and Europe. They are the main provider of eCommerce services across Europe. Their new office in Asia needed a brand identity that fits their IT firm and focuses on Culture and Ethics over financials. Be more easier to approach rather than conservative. So we took on the challenge and produced this Business Branding for IT/Software firm.
Client
NetShore ► Startup IT Firm
- Straight-forward, sleek and simple Brand Design
- Gamifying the interface of Score
Budget
$1500-$2500
- Your go to helper in Digital Transformation
- Taking care of e-business from 20+ years in Europe
The Details
Other Product Branding Details
The essense of culture that was added via a dot (Nuqta) to add Eastern Culture to the modern N letter
Simple, elegant, straightforward designs with clarity as the leading character.
Client Feedback
Idea was to combine both the elements of west and east into the IT Firm logo
Prodesign seamlessly blended Eastern and Western design for Netshore, creating a logo and branding system that exudes simplicity, sleekness, and openness. The harmonious fusion of cultural elements reflects our brand’s duality, while the clean and elegant design maintains a modern and professional aesthetic. Prodesign’s attention to detail and responsiveness throughout the project exemplified their professionalism, making them our top choice for future collaborations. Highly recommended.
The challenge
NetShore is a B2B eCommerce software firm with offices in Asia and Europe, and it has been taking care of e-business in Europe for more than 20 years. When it opened a new office in Asia, that office needed a brand identity of its own.
The brief was unusual for an IT company: the brand had to put culture and ethics ahead of financials and feel approachable rather than conservative. It also needed to bring together Western and Eastern influences without losing a modern, professional look.
Our process
We started from the positioning: straightforward, sleek and simple, with clarity as the leading character. The line “Your go to helper in Digital Transformation” captured the friendly, helpful tone the client wanted.
We then built the logo and extended it into a branding system, including product branding details and merchandise such as T-shirts and mugs, so the identity worked beyond the screen.
Key design decisions
The dot (Nuqta)
The essence of Eastern culture was added through a dot, or Nuqta, placed with the modern letter N. It is a small detail that carries the brand’s East-meets-West story.
Clarity over decoration
Designs were kept simple, elegant and straightforward so the brand reads as friendly B2B eCommerce experts rather than a distant corporation.
Built for merchandise
The mark was designed to work on T-shirts, mugs and other merchandise as well as digital use.
Deliverables
- Logo design for the IT firm
- Branding system for the new Asia office
- Other product branding details
- T-shirt, mug and merchandise designs
Results
NetShore said we seamlessly blended Eastern and Western design, creating a logo and branding system that exudes simplicity, sleekness and openness. The client also praised our attention to detail and responsiveness, called us their top choice for future collaborations, and highly recommended us.
The project budget was in the $1,500 to $2,500 range.
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FAQ: NetShore project
What did ProDesign create for NetShore?
A logo and branding system for NetShore’s new Asia office, plus product branding details and merchandise designs such as T-shirts and mugs.
How does the logo combine Eastern and Western design?
A dot, or Nuqta, adds the essence of Eastern culture to a modern letter N, while the rest of the identity stays clean and modern.
What was the budget?
The budget was in the $1,500 to $2,500 range.