SaaS UX Design services for Startups & AI Apps

UX design for SaaS apps ensures your product performs and satisfies user needs better than your competitor. Designing user-centered design for your SaaS Startup will eventually result in higher user engagement rates, reducing churn rates and more MRR. Well-designed SaaS product can charge premium prices from its users. Does your SaaS UI Design feels outdated or confusing, Let us improve SaaS user experience for you using best practices and design principles.

Read SaaS Success Story
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20+SaaS Startups used our UX Audit services in the past 6 months

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We presented them with an ugly design for our SaaS AI startup. We started with a detailed UX Audit for our SaaS Onboarding flow, landing page and other user engagement ideas. We ended up working 4 months with a full revamp of our two more products. So far the best Digital Product Design Agency that understands design and UX

zeshan usmani

Zeeshan Usmani

SkilledScore

Success Story: How SaaS UX Design helped Usmani’s Startup with 25K+ users

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Empty Job suggestions will demotivate new user, please fix it

Zeeshan Usmani is a founder of multiple U.S startups and also teaching IT at prestigious University in United States. (PHD, Founder of Multiple startups), he contacted us for his SaaS AI startup half baked product. He was worried as his SaaS software and its landing page design doesn’t seem premium and has no powerful brand image. 

We found 17+ Usability issues in just the onboarding process

– M. Ahsan (UX Consultant)

Saas Product Design had poor ux

We found 17 UX and Usability issues while onboarding

Landing page was horrible looking (designed by a developer)

Branding was not modern instead the logo was bland and outdated

I am unable to use my own product designed by developers and me 🙂

No Design System or Style guide for the SaaS Product

Global Navigation information architecture issues

Signup process was too complicated and long

Form Usability and few email buttons were not working

Results after the revamp of SaaS user experience design

Branding was not modern instead the logo was bland and outdated

25K+ Free users in the first month just after launch. It was a great achievement.

Polished and Modern look and feel

Intuitive and well-crafted ux design

Just take 15-minutes off today and discuss with us

Have a product design project in mind

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Our UX Design process for SaaS application

Every product we design, our team ensures a seamless web and app experience

We always start with a UX Audit to better understand the current User experience and User Interface issues with SaaS Product. UX UI Audit must be the first step to improve SaaS UX. A simple audit report showing best SaaS ux design practices and urgent fixes for your App can do wonders.

 UX Audit

01First Step

02Second Step

Understanding domain, your USPs, your business goals along with problems your development team is facing. Design or development limitations, we can discuss all this in discovery and collaboration.

Discovery & Collaboration with development team

We learn from the competition, what other are doing well, we can copy or even enhance our saas product. Competitive research and user research is the one of the first few steps that are important for saas product’s success. “You are not your users” this is what we tell all our clients.

Competitive Research/User Research

03Third Step

04Fourth Step

Good UX design is dependent on perfect and easy onboarding of your first users. If your saas design has friction in the first few interactions of your saas product, your users might switch to a competitor’s app or tool.

Better Onboarding to improve SaaS

Your content, user flows and UI elements for user interaction all define your SaaS Product’s tone, voice and interface. Wireframes make sure that saas interface has all the necessary elements present for users to complete the essential tasks.

 Wireframes / user flows for SaaS app

05Fifth Step

06Sixth Step

We use best practices for SaaS app design starting with a themeless Design System, we also develop SaaS prototype ensure development team understand onboarding and essential tasks flows. In the end, we develop a design system and design patterns for further expansion and flexibility of the new UI screens.

Design + Prototype + Design Systems

Why is UX design important in SaaS?

Just like physical products, better design sells!

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Urgent Fixes

50% Customers will leave to use a competitor product if you have poor onboarding experience.

By UX Consultant

Better Customer Satisfaction

A straight-forward signup and onboarding process can make or break the first impression of your product users. Its just like you try to onboard a plane and unable to find your seat. Guiding users while onboarding is essential for saas product’s success.

Higher user engagement

User are likely to spend more time exploring well-crafted saas products with great UX and effective design. Higher engagement rates mean that more users are active and eventually you will convert more users to paid memberships. 

uxResearch
Good

Are you having less user engagement after first signup. Users not checking your web app.

By UX Consultant
Accessibility Issues
Accessibility Issues

Onboarding User Experience can effect your churn rates by 50%

By UX Consultant

Minimize Churn rates & design issues

Avoid common design issues for SaaS by learning from your competition. We will show you examples and best practices your successful competitors are using. Minimize churn rates by solving common design issues and usability problems.

Retain Life long customers

Users abandon websites 90% of the time because of poor user experience. Designing a SaaS App using UX best practices ensures that you retain life-long customers and improves your conversion rates and revenues and lowers your user acquisition cost. 

Possible Improvements
Possible Improvements

Gain more loyal and life-long customers for your SaaS product.

By UX Consultant
Ideas
Does your product look premium?

Polished UI design is one the Product selling factor

By UX Consultant

Polished Premium UI Design sells more

Most SaaS applications use tailwind and their apps feel bland and boring, interaction design is poor, design feedback doesn’t feel like a polished premium application. Our SaaS Designers make sure that your App tells the story of your brand and mark a lasting impression on your customer.

Our latest UX UI Design work

Audit will help you find user’s pain points without wasting time

2017

Founded

15+

Years combined experience

$1,499

UX audits from

$3,000

Design plans from

New to SaaS UX? Read our practical guide to SaaS UX design for the full 6-step process, common mistakes, and real results.

What is SaaS UX design?

SaaS UX design is the design of how people sign up, learn, use and pay for your software. It covers onboarding, dashboards, core workflows, upgrade paths and the design system that keeps everything consistent. Good SaaS UX gets users to value faster, which improves activation, retention and revenue.

ProDesign is a SaaS UX design agency founded in 2017, with offices in Gujranwala, Pakistan and Miami, United States. Our team brings 15+ years of combined experience designing SaaS and AI products for startups.

What we design for SaaS products

  • Onboarding and activation flows that get new users to their first result. Onboarding UX
  • Dashboards and data-heavy screens that stay clear as your data grows. Read what makes a good SaaS dashboard
  • Core workflows, upgrade and premium flows, mapped with wireframes and user flows
  • Design systems and clickable prototypes your developers can build from. Product design services
  • UX audits of live products before any redesign. UX audit
  • Conversion-focused SaaS landing pages. Landing page design

How a SaaS UX design engagement works

StepWhat happensTypical length
1. UX auditWe review your product and agree on what to fix first3 days (Micro) or 7 to 10 days (Detailed)
2. DiscoveryGoals, users, competitors and technical limits, with your developersPart of the engagement
3. DesignOnboarding, user flows, wireframes and high-fidelity UIDepends on scope
4. Prototype and design systemClickable prototypes and reusable components for handoffDepends on scope

A full SaaS UX design engagement, from audit to design system, typically runs 3 to 6 months depending on product complexity. Audits start at $1,499; see UX audit pricing and our design subscription plans. Read the full SaaS UX design process.

SaaS products we have designed

  • SkilledScore: an AI career platform that reached 25,000+ free users in its first month after the redesign, after our audit found 17+ onboarding usability issues.
  • LumiMeds: a healthcare onboarding redesign that lifted conversion by 3%.
  • Knutsford Express: a travel dashboard designed around what travelers need at each moment.
  • Plotter and WorkHappy: data analysis and survey SaaS product design.

Frequently asked questions about UX Design for SaaS

What does a SaaS UX design agency do?

A SaaS UX design agency designs how users sign up, learn and use your software: onboarding, dashboards, core workflows, upgrade paths and design systems. ProDesign starts with a UX audit to find what is broken, then designs wireframes, high-fidelity UI and prototypes that your developers can build from.

How much does SaaS UX design cost?

It depends on product size and scope. ProDesign UX audits cost $1,499 for a Micro audit or $2,999 for a Detailed audit, and design subscription plans start from $3,000. We recommend starting with an audit so the design budget goes to the problems that matter most.

How long does a SaaS UX redesign take?

A Micro UX Audit takes 3 days and a Detailed audit 7 to 10 days. A full SaaS UX design engagement, from audit through design system, typically runs 3 to 6 months depending on product complexity. Fixing a single flow such as onboarding is much faster than a full redesign.

Do you work with our in-house developers?

Yes. We involve your development team from discovery, discuss technical limits early, and hand off clickable prototypes and a design system in Figma. Front-end development support can be added to an engagement when you need help building the designs.

Do you design AI SaaS products?

Yes. We design SaaS and AI products for startups, including SkilledScore, an AI career platform that reached 25,000+ free users in its first month after the redesign, and Smodin, an AI writing app where our UX audit surfaced 37 usability issues.

Should we start with a UX audit or a full redesign?

Start with a UX audit if your product is live. It shows which flows cause drop-off, so you only redesign what needs it. For a new product or MVP, start with discovery and prototyping to validate the idea before development.

How much does it cost to enhance ux design for SaaS products?

It depends on the maturity of the product. If the product is new and just an idea, it takes more time and cost to design solutions and do user research for it. If its already developed then we can start from a UX Detailed audit which is the first step to focus on SaaS current usability and ux issues and from there we can start building its design.

Why do we need ux design in Saas as we are already using Tailwind?

Whatever library of components you use, they won’t define or solve your user’s problem. UX Design is to provide your customer better navigation, flow and ease of use using any development or design system you are currently using. Our team will use SaaS UX best practices to build engaging, efficient and user-friendly digital product.

Our developers will design the App as we have detailed specs documents?

Many SaaS Products failed by skipping the UX Design phase. UX Designers are trained to bring your SaaS apps system model to user’s mental model and match them to product a successful saas product flows. Even labeling few buttons wrong can cost you a lot.

Two of our clients actually came back to use after 2 to 3 years wasting minimum $5 to $10K in development. UX Design directly saves you thousands of dollars and development cost and time. Accurate use of UX Design patterns can put you at higher place than your competitors.

Could we start with a human conversation?

We are not bots or AI, we are humans and love to collaborate and solve your problems 🙂

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See what happy SaaS Founders are saying about us

We hired the ProDesign team to supervise our in-house design team. They audited multiple designs, ranging from SaaS dashboards to web designs, and pointed out many usability and accessibility issues in 1-1 Zoom sessions. They also shared many design examples to improve the current user experience and interface design for our SaaS products

Lotfi Sassi

CEO,  Olindias

I have been working with Muhammad Ahsan (ProDesign) for the past 10 years, and whenever I need a top-rated UX Design, Product Design or a landing page design, I just send an email. The best part is that ProDesign does most of the work without much guidance and can come up with ideas to improve Product UX Design and landing page optimization for better SEO 

Charles Corsello

Co-Founder, TaxCure

SkilledScore AI SaaS platform was totally different theme as it was meant for young professionals looking for career advice. We provided them with barely much direction. They came up with some of the content along with ideas on how to get more Monthly recurring customers by having an optimized Onboarding flow that were amazing… 

Zeeshan Usmani

Co-Founder, SkilledScore

2 Minutes report major issue was a bulky onboarding process. ProDesign just made it simple and customized and improved the overall experience design. They are humble, genuine design experts that helped us get at No.2 Product spot on Product Hunt by designing 4 product landing pages. 

Paul J Emmanuel

Founder & CEO at GoX’s Two Minute Reports

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