Client Needs & Business Goals
Poor engagement and confusing Onboarding UX flow was the major concerns of our client. We started with a detailed UX Review session and found 17+ Usability and UX problems along with Visual Design issues just in the Onboarding process.
Started our redesign of SaaS product by having a Google Meetup with the Development team and our design team to show possible solutions and how to move forward.
The Challenges
- Design an onboarding UX flow that facilitates new users with simpler signup using LinkedIn profiles.
- Better dashboard design with insightful career stats and improved user engagement.
- Time limit for this AI startup was 3 months
About the Client
SkilledScore an AI Startup product which helps young professionals with career paths.
Budget
$3000-$5000
The Details
As it was a redesign of SaaS Product so we had to take care of the primary users first. Primary users persona was a fresh graduate or Junior professional having 1 or 2 years of experience and looking for career path and growth suggestions and plan for the AI future and secure a job in the next 5 years.
Mapping the Dashboard components to different categories of score calculations was our idea. We mapped how the score was calculated and which portions of score matters in the over all career assessment score.
In Dashboard Design or SaaS Product Design, Inter is visually balanced and easiest to read. Although it has been utilized a lot recently, the real strength can be observed in subtleties and little changes in the use of the typeface.
Redesign of SaaS Product took us almost 3 months of continuous work. We don’t just designed the dashboard but also the landing pages for this SaaS startup along with marketing email templates and one Pitch deck for the potential investors.
The End Result
In the end, to optimize Google Page Speed Index , UX and SEO scores, we had to rewrite a lot f code, lazy loading images and JavaScript files and compress images and CSS. We always try to achieve at least 80+ score on Google Page Insight for speed for better Google ranking.
Client Feedback
25K+ Users in the first month along with 35+ MRR users in the first month of launch
Team did an excellent job redesigning and revamping the whole new theme, look, design system and brand for our AI startup. We are more than happy as the design was impressive and total 360 shift from the old one.
